We are a collection of luxury boutique hotels hence everything we associate with has to have an element of style and design. Our chairperson, Ms Priya Paul has excellent aesthetic taste and the designing of our themes and decor is a reflection of her penchant for contemporary art. The theme and decor of our presentation at SATTE clearly reflected that we are very art-driven. We redesign the format every two years and we participate in all the international travel related exhibitions hence there is a specific international impression in our design.
Ever since we have repositioned ourselves as a collection of luxury boutique hotels, and have undergone a massive renovation, we are exhibiting ourselves ever more aggressively to strengthen our branding. Exhibitions constitute a substantial part of our marketing strategy.
